Building Wraps: The New Face Of Advertising

Maybe you have noticed the huge wall-sized advertisements that cover the entire front, side, and windows of buildings. They have come into vogue recently as a way for advertisers to broadcast their message in a larger than life way and they are typically very creative. The popularity is in large part due to the huge impact on audiences. In fact, nothing may be more impactful to see, in regards to advertising, than a building wrap. They transform dull looking windows into something spectacular and are known for being big and bold. They look great during the day BUT are designed to look especially spectacular at night like this one.

But What Are Building Wraps?

Building Wraps are the top tier of window film technology and as the latest and greatest innovation in the window film arena, they are shaking up the promotional world. Basically, they transform the exterior of buildings into massive advertising billboards but do not block the view from inside the building. These promotional films are easy to apply and remove and can be changed out as often as the advertiser or building would like. If you own a large commercial building, you could be sitting on a huge untapped profits center as big corporate advertisers pay good money to lease the exterior window and wall space of buildings like yours. The most sought after buildings are in high traffic areas or along highways where a lot of people will be exposed to the message- think (I-25 and 6th Avenue). With 3M solutions, almost any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible substrates for 3M building wrap. They are both very versatile and durable so, it is no surprise numerous large companies use them to launch new products, as large-scale branding campaigns and to promote major events, like this one from Nike.

The Numerous Benefits Of Building Wraps

In the age of large-scale communication, building wraps are incredibly visible and dominate local skylines whilst communicating a promotion to the wider community outside and inside buildings. The benefits don’t stop there either.

Building wraps also:

-Harness your location and its aspect within the community
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play

There are a lot of benefits to the commercial buildings that lease their window and wall space too:

-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.

Denver Commercial Window Tinting: Denver’s Expert Wrap Installer


From the high rises of Lodo to the building complexes at I-25 and Colorado Blvd, there are many factors to consider when customizing and specifying a graphics solution for a building wrap, both on the advertiser’s side and, of course, for the location. Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building all must be taken into account. To do that properly, one must consult and expert like Denver Commercial Window Tinting, who can aid and manage the entire installation process from beginning to end. As a long time 3M installer, we can do high-quality building wraps big and small.


If you are a big brand looking to buy a building wrap for a product launch or you are a commercial building owner thinking about allowing a wrap of your building–contact Denver Commercial Window Tinting today for more details on what a 3M building wrap can do for you.

Mike Kinsey is the Chief Operating Officer at Denver Commercial Window Tinting and has been installing window film for over a decade. His background includes years of experience in the construction industry as well as extensive project management. Mike oversees all day to day operations at the Denver branch, including onsite management of window film installations, sales, and customer relations. His knowledge of security, privacy/decorative, and energy efficient window film products is extensive, giving him the skill and aptitude to select the ideal film for any application. Mike's expertise is backed by certifications from 3M, EnerLogic, and AIA for continuing education.